Concepts vs Revisions
When you're having a design project the designer will be working according to a design process. This process is made of different stages or levels that are absolutely necessary if you want to get something valuable, but there are two levels of that process that clients tend to confuse and because of that I want to share this article and make sure to let you know more about the difference between a concept creations and a round of revisions.
Before I start any design project, I want to make sure that my client understands the part of how many concepts and revisions are getting for the budget, these two points are the main stages in a design process because ones we have the idea it needs to be polished until is done how we wanted. So, why is the misunderstanding between concepts and revisions?
The difference between concepts and revisions.
The first thing a client received from a designer after exploring with some sketches is a design concept, an idea, an option that is based on the brief information. Concepts are unique and represent different directions of how you can show a face to its audience or target so you can decide which is the option that wants to give a visual representation of your brand. But, what happens when the idea is not quite yet what we want? The designer will not just deliver another concept or option, no, now is time for revisions.
This part of the process allows us to make the concept better and better until reaches the result we want. In other words, revisions are changes that a design needs keeping the initial idea. If we make changes and turns out that the concept is not the same idea like before, surprise! You're not getting revisions anymore, now you're getting a new concept and that will cost you more because is just another idea or option.
Concepts are idea directions and revisions are the way to polished those directions, it can be a color changing a replacement of some element, a resizing or even an addition, but never changes the idea, that's why concepts are for.
Hope I had explained as clear as possible in a way that when you were looking for a logo design you know what you're paying for and know exactly how this two stages of the design process works.