Minimal logo design for a dating website by Jago
This is the new logo for a dating website the idea behind is pretty simple but interesting at the same time.
All started when the concept of attraction needed to be mixed with the idea of love and dating. I try to combine the simplicity of a heart but without being a simple or normal heart shape.
Gathering some concepts together I come up with this result, I think is pretty nice having the magnets crossing each other and making one of them look like is on top while creating this action represented with a lighting shape.
The colors are just right there, the red being the color of love and excitement while the action of the attraction being yellow to create joy was my way to go.
In the end, the logo shows the simplicity and creativity that was required to impact the audience of this dating website.